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FACT
1- Shisha is a cultural staple and a form of social engagement for many diverse communities around the world. Its cultural heritage dates back hundreds of years to India, Persia and the Greater Middle East.
2- Flavoured shisha products typically contain between 15% and 25% tobacco with the remaining constituents being glycerine, flavouring and sugars.
3- Shisha is heated by an external heat source – charcoal – typically to around 190C to produce an aerosol that is inhaled through a waterpipe.
4- The aerosol from shisha consists of 60% water (based on a test of Al Fakher Two Apples with Mint).
5- Most shisha users globally enjoy shisha occasionally. A US study shows that 90% of shisha users use it just monthly (1) and according to the German Federal Risk Institute, the average consumer there, has it twice a week on average(2).
6- Shisha creates connections across cultures. It brings people together over a shared social experience.
7- Shisha is typically a social pastime. It takes time and skill to prepare and requires special equipment that is not easily portable. It is often consumed in specialist social venues.
8- Shisha is not conducive to use by minors because it can only be consumed through a large device that cannot be concealed. Preparation time is long and each session lasts between 45 minutes and an hour.
9- An in-depth study(3) into tobacco use that was carried out by the Centre for Disease Control (CDC) of the United States of America has shown that shisha lags significantly behind other tobacco products in youth use, behind e-cigarettes, cigarettes, cigars and smokeless tobacco. In 2019, the CDC found that 3.4% of high school students used hookah in the last 30 days compared to 27.5% for vaping(4).
10- Almost all shisha consumed globally is flavored.
11- Shisha molasses only be consumed through large unique devise called “Water pipe. It cannot be smoke in cigarettes , vape or any other instrument.